绿色收视率简论-文艺学·新闻传播专业论文.docxVIP

硕士学论文 硕士学论文 摘要 摘要 随着电视事业发展的需要，电视收视率调查也应运而生，国内电视节目发展到今天， 其基本的运行模式和观众的收视方式都发生了巨大的变化，单一收视率的考核方式已经 显示出了它的严重不足，单一收视考核率所导致的电视媒体品格下降、责任意识缺失的 现状也已经显而易见。如何寻找一种新的更有意义的考核标准，已经成为电视媒体面临 的一个急需解决的实际问题。 本文在参考大量国内外相关文献的基础上，分析了收视率与电视媒体社会责任之间 的关系，构建了“绿色收视率评价体系。首先就研究的背景和意义以及研究的内容和 方法做了阐述，然后介绍了“绿色收视率”的内涵、特征与意义，并尝试构建适合我国 国情的“绿色收视率”评价体系，阐述了实行这一评价体系需要注意的问题。最后从传 播学的角度论述了“绿色收视率”与电视媒体的社会责任问题，这是实现“绿色收视率 的关键。 本文采用内容分析与文献分析相结合的方法对“绿色收视率”问题进行了系统研究， 旨在分析收视率指标与社会责任的抗衡之间的问题本质，从而提出解决收视率与社会责 任的矛盾的建设性观点，这对于我国电视收视率评价体系的建立，乃至对整个电视产业 的发展都具有重要的参考价值。 关键词电视媒体，收视率^绿色收视率 硕士学位论文 硕士学位论文 ABSTRACT AB STRACT With the development of the cause of television，TV ratings survey also came into being，the development of the domestic television today， and the basic model and the operation of the audience ratings in the form of dramatic changes，a single ratings assessment has been shown to the its serious shortage caused by a single ratings assessment TV character decline，loss of the sense of responsibility the status has also been obvious，how to find a new,more meaningful assessment standards and has become a television facing the need to be addressed urgently a practical problem． This article refers to a large number of domestic and foreign literature on the basis of ratings and television media of the relationship between social responsibility，a green ratings evaluation system．The article first studies on the background and significance，as well as the contents and methods of research，then on the connotation of green ratings，features and significance，and then attempt to build the system which suitable for China’S national conditions．It also expounds the implementation of an evaluation system，and then discusses green ratings and TV ratings social responsibility from the perspective ofCommunication， This is the key to realize the green TV ratings． In this paper，by use of the method of content analysis and document analysis for the combination of a green ratings system，we aim at n 硕士学位论文