丰田跨国战略研究英文.ppt

跨国公司经营 组长 王希 2006524101 成员 吴叶志 2006524108 陈成鹏 2006524117 郭子毅 2006524125 潘健庭 2006524131 庞广浩 2006524123 About Toyota Toyota is one of ten big automobile industry companies, the whole world biggest Car company. In 1933 the Toyota automatic loom manufacture tenable automobile department was set up, and in 1937 the automobile department was officially independent from the Toyota automatic loom manufacture institute, established the Toyota automobile industry company. The early Toyota sign, the imperial crown, the light crown, the corolla automobile are renowned in ones time, the recent cressida, LEXUS automobile also extremely has the great reputation. TOYOTA in automobiles sales volume, the sales volume, the popularity aspect is world one of three strong companies. TOYOTA production including common public automobile, upscale automobile, van, race car, four-wheel drive vehicle, commercial vehicles each kind of automobile. Toyotas car brand Toyotas market share  In Japan was 45.3%, In the United States there are 16.8%, In the world market share of 12.7%. Competing products of its Theres FAW Toyota Vios, Corolla, Corolla, Prius, Reiz, Crown and other products. through its analysis of competitive products, can be identified in the market: FAW Toyotas main competitors are : Guangzhou Honda, Dongfeng Nissan Changan Mazda, Dongfeng Honda Beijing Hyundai FAW-Volkswagen, Shanghai GM, Shanghai Volkswagen Shanghai Volkswagen Skoda BMW Brilliance Enterprises In market share  the first echelon: Shanghai GM, FAW Volkswagen, Shanghai Volkswagen joint venture in Europe and America, such as car prices in the domestic car market share of around 9 percent the second echelon : Changan Ford Mazda, Guangzhou Toyota, FAW-Toyota lower market share, in the 3-6% between. FAW Toyota Vios small cars main rival is wide of the