2017欧洲旅游忠诚度报告（英文版）.pdfVIP

1 Hábitos y preferencias de los viajeros de negocios europeos Report. European Wanup 2017 Travel Loyalty Report. Insights into the habits and preferences of the European business traveller EUROPEAN EDITION Insights from Spain, France, UK, Italy and Germany 3 Hábitos y preferencias de los viajeros de negocios europeos Report. The first study on the preferences of the European business traveller Much market research has been carried out in the United States on hotel loyalty. This shows us how loyalty programmes form an intrinsic part of US society and how, after so many years of existence, the business traveller has become more and This study was carried out by Wanup in partnership with more demanding with regards to these programmes. Alpha Research analysing a group of 25 to 55 year olds that have travelled for business at least 6 times and have stayed The European market has always followed behind American trends. Although data in a hotel at least 3 times over the last year. from this country can guide us, it’s true that it doesn’t reflect the reality in Europe, which doesn’t have the same relationship with loyalty programmes. E