2017美国消费市场年终回顾及2018市场预测（英文版）.pdfVIP

2017 Total Market Trends Year-End Review with Total Market Predictions for 2018 Culturally Integrated Market Research 淘宝店铺 “Vivian研报” 首次收集整理 获取最新报告及后续更新服务请在淘宝搜索店铺 “Vivian研报” 或直接用手机淘宝扫描下方二维码 In a year hellbent on ripping the seams of the A merican tapestry, U.S. consumers have proven resilient and capable of weathering political storms, natural disasters, and racial unrest. Fraught with economic uncertainty, the ambiguity that clouded the country’s trajectory did little to sty mie the optimism that defined consumer sentiment among key demographics going into 20 17.   Improved 39% of the Total Market felt as if 39% their financial situation had improved since 20 16 Same or Worse 61% CONSUMER SENTIMENT L IV I N G T H E A M E R I C A N D R E A M otal Market Trends U.S. Hispanics are super consumers. W hile they don’t wear capes, these trendsetters drive early adoption of technology and are frontrunners in the race for digital media consumption, all of w hich make them saviors of many brands struggling to hang on to market share.   But despite being a fan favorite among marketers, Hispanic consumers, in general, are very vulnerable to economic swings and have concerns about the current presidential administration and its views on immigration. However, Hispanics are still enamored with the A merican Dream and many still see the U.S. as a land of possibility, hope, and progress.