商务口语专业1答案 已校对 Unit 4 Product introduction 教参.docVIP

Unit 4 Brand Power Suggestions and Keys 建议与答案 Warming-up Keys: We have a good variety of radios. wide selection We guarantee that the watches we produce are resistant to water. waterproof Our rice cookers save you money. reasonable price Our video players are well-known throughout the world. famous brand Our cameras are popular among young people. fashionable Our telephones can be used for a long time, though simple-looking. durable Dialogue 1 Task 1 Keys: 1. appreciate 2. interested 3. cover 4. recommend 5. representative Task 2 Keys: 1. I’m a representative from MIC, and my name is David. 2. I’m interested in your digital products. 3. I appreciate your interest. 4. I highly recommend to you our newly developed ones. 5. Do these cover all of your products? Dialogue 2 Task 1 References: 1. They look nice and very stylish, they are hand-woven with natural materials, more elegantly-designed and lighter compared with others, and coated with a kind of nontoxic substance. 2. Hand-woven, natural materials and nontoxic substance, all these features will appeal to potential buyers most. Because people like green or environmental friendly products at present. 3. A money back guarantee and after-sales service free of charge within one year. Learning More Suggested answers： 1. Because branding helps consumers identify products that might benefit them and tells the buyers something about product quality. And also branding provides legal protection for unique product features and helps the seller to segment the market. 2. Packaging now functions as a marketing tool, to attract attention, describe the product, and make the sale. It becomes a “five-second commercial”. Dialogue 1 李岩在展会上见到了苏珊，她是代表法国马赛克国际公司来参加这个展会的。 李岩：早上好，女士。我可以为您做些什么吗？ 苏珊：您好，我是来自法国马赛克国际公司的代表。我的名字叫苏珊。 李岩：很高兴见到您，苏珊。我是来自博艺工艺品进出口公司的李岩。 苏珊：我也很高兴见到您，李先生。我对你们的编制篮产品感兴趣。它们看上去很好，也很时尚。 李岩：很高兴您能对我们的产品感兴趣，我可以给您一些产品目录。 苏珊：谢谢，你们所有的产品都在里面了吗？ 李岩：是的，我们出口的所有产品都在里面了，我们向您隆重推荐我们的新产品——玉米藤篮。 苏珊：可以和我多谈谈这个