logo

您所在位置网站首页 > 海量文档  > 企划文宣(应用文书) > 规范文件

二手房中介服务营销模式在重庆大陆洋房地产公司的应用研究.doc 53页

本文档一共被下载: ,您可全文免费在线阅读后下载本文档。

  • 支付并下载
  • 收藏该文档
  • 百度一下本文档
  • 修改文档简介
全屏预览

下载提示

1.本站不保证该用户上传的文档完整性,不预览、不比对内容而直接下载产生的反悔问题本站不予受理。
2.该文档所得收入(下载+内容+预览三)归上传者、原创者。
3.登录后可充值,立即自动返金币,充值渠道很便利
重庆大学硕士学位论文 英文摘要 PAGE II 重庆大学 硕士学位论文 手房中介服务营销模式在重庆大陆洋房地产公司的应用研究 姓名:王勇 申请学位级别:硕士 专业:工商管理 导教师:曹国华ABSTRACT At present, our real estate industry has entered a new round of development. By reason of the enforcement of housing reform policy, the housing demands of various kinds and the drop in taxes, the real estate subsidiary market appears brisker than ever. The competition between second-hand housing intermediary service enterprises has become increasingly intense. In order to improve the management of real estate intermediary services and to increase their market share, first, we should innovate in the management mode, particularly in the marketing mode. Because the present corporate VMS mode, the contractual VMS mode and the imitation-study VMS mode all have some problems in cost-control, human resource management, employee-training and service quality, this paper, on the basic of the theory of services marketing and considering the present conditions of intermediary service enterprises, discusses the relationships between the employee-training, team structure, management mode and marketing mode. It presents the concepts of management mode and marketing mode of second-hand housing intermediary services, on which marketing system mode is established. Also, it provides relevant methods for further investigation. This paper summarizes the service marketing model for agency service companies by comparing and analyzing the present models, combining service marketing theory at first, then studies its application in DaLuYangFang Real Estate Company to get its marketing strategy and marketing combination strategy. It also expects to supply some new thought for some agency service companies. This paper is comprised of three main parts: The first part introduces the situation of the resource of the Second-hand in Chongqing, and the problems existed in Second-hand agency service companies; The second part analyzes and compared some outstanding operation models of Sec

发表评论

请自觉遵守互联网相关的政策法规,严禁发布色情、暴力、反动的言论。
用户名: 验证码: 点击我更换图片

“原创力文档”前称为“文档投稿赚钱网”,本站为“文档C2C交易模式”,即用户上传的文档直接卖给(下载)用户,本站只是中间服务平台,本站所有文档下载所得的收益归上传人(含作者)所有【成交的100%(原创)】。原创力文档是网络服务平台方,若您的权利被侵害,侵权客服QQ:3005833200 电话:19940600175 欢迎举报,上传者QQ群:784321556