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全球市场研究行业报告.pdf 156页

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Global Market Research 2018 An ESOMAR Industry Report in cooperation with BDO Accountants & Advisors Global Market Research 2018 An ESOMAR Industry Report in cooperation with BDO Accountants & Advisors ESOMAR is the global voice of the data, ESOMAR has been providing ethical and research and insights community. professional guidance and advocating on behalf of its global membership With more than 6,000 individual community for over 70 years. members and over 550 corporate To facilitate this ongoing dialogue, member companies in 130+ countries, ESOMAR creates and manages we represent more than 40,000 a comprehensive programme of professionals currently working in the industry-specific and thematic events, data, research, insights, and analytics publications and communications as well profession – and all those who use as actively advocating self-regulation and research for informed decision-making. the worldwide code of practice. COPYRIGHT © ESOMAR 2018 All rights reserved. No part of this publication may be reproduced, stored in a retrieval system of any nature, or transmitted or made available in any form or by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior written permission of ESOMAR. ESOMAR will pursue copyright infringements. In spite of careful preparation and editing, this publication may contain errors and imperfections. Authors, editors and ESOMAR do not accept responsibility for the consequences that may arise as a result thereof. ISBN 92-831-0302-5 Published by ESOMAR, Amsterdam, The Netherlands For further information, please call + 31 20 664 2141 or email industrysurvey@ Contents Foreword

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