毕业网络营销的发展及应用研究.docxVIP

咬 毕业论文 网络营销的发展及应用研究 学生姓名： XXX 学 号： 5014 学院名称： 信息技术学院 专业名称： 计算机网络营销 指导教师： XXXXXX 网络营销的发展及应用研究 摘要 摘要 网络营销作为一种新时代的营销模式，正以其成本低、信息 量大、传播范围广、速度快、无时间地域限制、形象生动、可双 向交流、反馈迅速等特点显示出传统营销无法比拟的优越性。网 络营销将成为全球企业竞争的锐利武器。尽管目前人们对网络营 销还缺乏系统完整的认识，网络营销作为传统工业经济向知识经 济转变的必然产物，已经开始影响企业的经营发展。本研究对网 络营销的涵义和内容进行概述的基础上，并且结合个别案例进行 具体分析了网络营销在企业的应用，和阐述了我国中小企业应如 何应用网络营销。 关键词：网络营销；网络营销功能；中小企业应用； 网络营销策略； THE DEVELOPMENT AND APPLICATION OF THE NETWORK MARKETING RESEARCH ABSTRACT The network marketing as a new era of marketing model, is its low cost, information, transmission range, high speed and no time regional restriction, vivid and can be two-way communication, and feedback quickly showed the traditional marketing characteristics such as the incomparable advantages. The network marketing will become the global enterprise competition sharp weapon. Although at present the network marketing is the lack of understanding of the system is complete, the network marketing as a traditional industrial economy to the knowledge of the economic transformation inevitable product, has started to influence the management of the enterprise development. The study on the meaning of network marketing and content are summarized, and on the basis of individual cases and combined with a concrete analysis about network marketing in the enterprise applications, and expounds the medium and small enteiprises in China should be how to use the network marketing Key words： the network marketing; The network marketing function; Small and medium-sized enterprise application; The network marketing strategy; TOC \o 1-5 \h \z \o Current Document 1绪论 5 \o Current Document 1.1课题的背景及目的 5 \o Current Document 2网络营销基本知识介绍 6 \o Current Document 2.1网络营销的认识 6 2.1.1网络营销的概念 6 1.2网络营销内容体系框架 6 \o Current Document 2.2网络营销的职能和特点 7 2. 2.1网络营销的职能 7 2. 2.2网络营销的特点 7 \o Current Document 2. 3网络营销的影响力及存在问题 9 2. 3. 1网络营销的影响力 9 2. 3.2网络营销存在问题 9 \o Current Document 3我国网络营销现状及发展趋势 10 \o Current Document 3.1我国网络营销现状 10 \o Current Documen