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CHAPTER 3
How Securities are Traded
Curriculum name: Investment 投资学
Curriculum teacher: Ying Dong 董莹
Major: Finance 金融学专业
INVESTMENTS |BODIE, KANE, MARCUS
McGraw-Hill/Irwin Copyright © 2011 by The McGraw-Hill Companies, Inc. All rights reserved.
3-2
How Firms Issue Securities
• Primary Market
– Firms issue new securities through
underwriter to public
– Investors get new securities; firm gets
funding
• Secondary Market
– Investors trade previously issued
securities among themselves
INVESTMENTS |BODIE, KANE, MARCUS
3-3
How Firms Issue Securities
• Stocks
– IPO (首次发行)
– Seasoned offering (再次发行)
• Bonds
– Public offering (公开募集)
– Private placement (私募)
INVESTMENTS |BODIE, KANE, MARCUS
3-4
Investment Banking
• Underwriting: Investment bank helps the
firm to issue and market new securities
• Prospectus (募股说明书终稿): Describes the
issue and the prospects of the company.
– Red herring (初步募股说明书)
INVESTMENTS |BODIE, KANE, MARCUS
3-5
Figure 3.1 Relationship Among a Firm Issuing
Securities, the Underwriters, and the Public
Firm Commitment
INVESTMENTS |BODIE, KANE, MARCUS
3-6
How Firms Issue Securities
• Firm
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