中山大学软件学院创业与企业创新管理课程大纲.doc

- PAGE 5 - 中山大学软件学院 软件工程硕士研究生课程教学大纲 Course Profile for Master of Software Engineering (MSE) Students 最近更新 / Revision : 2012.09.21 课程编号 Course Code 课程名称 Course Title 创业与企业创新管理 Entrepreneurship & Corporate Innovation Management 课程类别 Course Type 专业选修课 Elective 学分 Credits 2 周学时 Hours per Week Intensive Course 总学时 Total Hours 理论环节 Lecture Sessions 30 实验环节 Laboratory Sessions 26 学时合计 Total Hours 56 开课学期 Semester 第一学年的秋季、春季或夏季学期 Fall/Spring/Summer semester, 1st year 课程负责人 Course Coordinator 鄂鹏先生（美国重大创新组 大中华区首席代表） Mr. Peng "Roc" E (Chief Representative, Greater China, R… Innovation Group) Email : rocirwin@ 主要授课教师 Principal Instructors 鄂鹏（美国重大创新组 大中华区首席代表）-- 单元1, 2 & 5~12, 共22个理论课时 Peng "Roc" E (Chief Representative, Greater China, R… Innovation Group) 张竹筠（广州岭南国际企业集团总经理）-- 单元1&12，共8个理论课时（可能会灵活调整） Joshua Zhang (President, THE GUANGZHOU LINGNAN INTERNATIONAL ENTERPRISE GROUP CO., LTD.) 杨涛 （酷漫居 董事长兼CEO）-- 单元1，3，4&12，共16个理论课时 Tao Yang (Chairman and CEO, Animation Cartoon Game) 教学助理配置 Teaching Assistants 陈鸣Ming David CHEN（ming.chen.david@） 罗齐艳 Yoyo Luo 课外交流时间 Office Hours 主讲教师：电子邮件或电话。 Instructor: Email or phone. 教学助理：电子邮件或电话。 TA: Email or phone 课程主页 Homepage N/A 讨论社区 Forum To Be Built 课程描述 Course Description While analyzing the challenges that startups and large established domestic and international companies face in managing entrepreneurship or evolutionary and breakthrough innovations, in this course we will explain the solutions in dealing with these challenges and uncertainties in the context of the companies that the students are going to create, and/or visit and interview. The three key elements of starting up a venture and the eight key elements of an innovation function to sustain a firm's innovation capability will be elaborated, so that this course will get the students to think through creating a new business or get the related company to consider building or enhancing indigenous innovation capability through construction or improvement of the innovation system t