医药零售行业利润分析.docxVIP

2019年医药零售行业利润分析 　　 医药0售行业利润分析摘要：在现今的医药0售市场上，竞争日趋白热化，被人们称为永远的朝阳行业的医药行业已不再如往日那般风光，利润已经严重下滑。中国医药0售行业主要存在行业利润额下降，行业经营模式散乱，,恶性价格竞争严重，未形成现代物流模式使物流费用居高不下，专业人才缺口大等问题。本文对目前我国医药0售企业存在的问题进行了剖析，并针对这些问题提出解决的方案，从不同的方面来分析，为促进医药0售企业的发展进行了1些探讨。从销售收入与成本，费用等来进行分析。提出大力推进医药0售业的并购、重组;创立医药商业品牌，走特色经营之路;完善总代理、总经销制，推进药品电子商务模式；发展现代医药物流模式，降低物流费用，加强资金的管理与培养专业人才等方法来增强医药0售企业的竞争力；从大型化、规模化、连锁化、多元化经营、提高药学服务质量、培育品牌价值等方面提出了医药0售企业发展的建议。 ? 　　 关键词：医药0售，利润分析，竞争力 ? 　　 MedicineretailsalesprofessionprofitanalysisAbstract:Nowadaysinthemedicineretailmarket,thepetitionturnsred-hotdaybyday.Themedicineprofession,whichiscalldthepermanentsunshineprofessionbythepeople,isnotsolightasbefore,andtheprifitgoesdownseriously.TheChinesemedicineretailsalesprofessionmainexistenceexistssomanyquestions,suchas:thedroppingprofit,theprofessionalmanagementpatternfallingintodisorder,themalignantpricepetitionhasnotformedthemondernphysicaldistributionpattern,causingthephysicaldistributionexpensestostayatahighlevel.Thebigprofessionalgap;ThisarticledissectsthequestionwhichexisttopresentourcountryMedicineRetailsalesEnterprisehascarriedontheanalysis,andaimsatthesequestionstoproposethesolutionplan,analysisfromthedifferentaspect,forpromotedthemedicineretailsalesenterprisesdevelopmenttocarryonsomediscussions.Mainlyfromthesalesineandthecost,theexpenseandsoonanalyzes.Proposedthecontinuationadvancesthemedicinecirculationindustrymergerandacquisition,thereorganizationvigorously;Theestablishmentmedicinemercialbrand,walkingontheroadofthecharacteristicmanagement;perfectthegeneralagent,alwayssellsonmissionthesystem,theadvancementdrugselectronicmercepattern;Thedevelopmentmodernmedicinephysicaldistributionpattern,reducesthephysicaldistributionexpense,theenhancementfundmanagementandthetrainedprofessionalstrengthensthemedicineretailsalesenterprisethepetitivepower;Fromthelargescale,improvedthegradeofservice,andthecultivationbrandvalue,thewriterproposessomedevelopedsuggestionsinthemedicineretailsalesenterprise. ? 　　 Keywords:Medicineretailsales,Prof