《商务沟通》复习资料.docxVIP

CHAP2 1. Define communication Communication is the transmission of information and meaning from one individual or group to another. 2. Differentiate the 3 Models of communication Linear model of communication Interactive Models Transactional Models 3. Identify the elements of communication Sender (communicator)—receivers(audience) messages channels noise feedback cultural context 4. Identify the different types of communication Intrapersonal communication Interpersonal communication Group Communication organizational communication Intercultural communication Public communication Mass communication CHAP3 1. Overview theories of organizational communication 2. Define formal and informal communication networks. Direction of formal Communication Flow Downward下行沟通 - flows from a manager to subordinates company magazines company manuals annual reports to employees notice or bulletin boards Upward上行沟通 - flows from subordinates to managers report Suggestions box meetings interviews informal social gatherings Horizontal -- the lateral exchange of messages between people of roughly equal authority Informal communication networks involve messages that flow in all directions and through all levels of authority 3. Explain internal and external communication Advertising Public relations Sales calls Press releases Speeches, and interaction with other organizations CHAP4 1. Explain self-concept and perceptions. Self concept is how you think and feel about yourself. How is Your Self-concept formed? Reflected Appraisals反映评价 Social comparison社会比较 Self perception自我感受 Perception is how you look at others and the world around you. 2. Explain how selecting, organizing, and interpretation occur during perception. 3. Introduce communicator’s strategies. Increasing your credibility Make your objectives clear Choose your communication style CHAP5 1. Describe the relationship between words and meaning. Words are symbols. Words are arbitrary. Words are context Bound. Words are cultur