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Food politics in America美国的食品政策Popped砰的出现 Soda Politics: Taking on Big Soda (and Winning). By Marion Nestle. Oxford University Press; 508 pages; $29.95 and ￡19.99.软饮料策略：对付软饮料（然后取得胜利）。作者马里昂?奈斯特。牛津大学出版社。508页。29.95美元，19.99英镑。MARION NESTLE’S heavyweight polemic against Coca-Cola and PepsiCo comes at an odd moment for the industry. Americans are drinking fewer sugary sodas—in 2012 production was 23% below what it had been a decade earlier. Even sales of diet drinks are losing their fizz, as consumers question the merits of artificial sweeteners. From one angle, it would seem that health advocates such as Ms Nestle have won. Yet in America companies still produce 30 gallons of regular (not diet) fizzy drinks per person per year. In many countries, particularly developing ones, consumption is on the rise.软饮料工业正处不尴不尬之际，马里昂?奈斯特对口可口可乐以及百事可乐的抨击颇具影响力。越来越少的美国人选择饮用含糖碳酸饮料与十年前相比，2012年含糖碳酸饮料的生产减少了23%。人们甚至也失去了对膳食饮料的亲睐，因为消费者们对饮料中是否添加人工甜味剂提出了质疑。从某个角度来看，像奈斯特女士这样的健康倡导者似乎赢得了胜利。然而，美国软饮料公司每年生产的常规碳酸饮料（而非膳食饮料）人均多达30加仑。在许多国家，尤其是发展中国家，常规碳酸饮料的消费仍呈上涨趋势。Ms Nestle, a professor at New York University, is both heartened by recent progress and dissatisfied with it. That is no surprise. Her first book, “Food Politics” (2002), remains a bible for those who bewail the power of food companies. In her new book she attacks the industry’s most widely consumed, least healthy product. “Soda Politics”, she says, is a book “to inspire readers to action”. As a rallying cry, it is verbose. When readers learn on page 238 that she will pick up a particular subject in chapter 25, it is with no little dismay that they realize they are only on chapter 17. But what the author wants most is to craft a meticulous guide to the producers’ alleged transgressions, and how to stop them.对于最近取得的进展，奈斯特女士，这位纽约大学的教授颇受鼓舞，但并不满足于此。这也不足为奇。她的第一本书“粮食政策”依旧被那些哀叹食品企业权势的人们奉为经典。在新书中，奈斯特女士对软饮料行业消费最广，最有害健康的产品进行了抨击。《软饮料策略》这本书旨在激励人们采取行动，奈斯特说到。然而作为战斗口号，却显得颇为繁冗。读者们在第238页了解到奈斯特将在第25章讲述一个特别的主题，却意识到自己才看到第17章，但他们并没有因此而沮丧。作者最想做的是拟定一份详细的指南，指出生产商曾