家具行业目标规划培训资料.pptVIP

PBO Summary总结 * Management starts with planning, then organize, lead and control. The center of management is communication and coordination. The plan is the basis of communication. In summary, PBO is the basis of management success. * PBO characteristics – clear, understandable, effective. * IBM is most famous in planning. PBO is a simplified and practical process to fit the situation of most China corporations. The hidden value is management team building. Today is a shortened class for IBM, workshop practices are eliminated but active participation and discussions are important. * How can general staff see what the leaders vision? How to tie mission to team work? * 总体形势怎么样？ * 你的竞争力有多强？ * 企业的处境是什么样的？ * 谁是你的假想敌？Learn what your competitors. * 你的竞争优势怎么样？ * 你必要的资源是什么？可靠吗？Possible resources: skills, supply, market reach. 你的核心是什么？有多大优势？Possible competency: technical, marketing, financial, management. * Inside out: Look for opportunity and threat. Outside in: Verify strength and weakness. * Visualizing the successful achievement of goals and objectives and determining what are the major determinants for the success. Example for channel partners: Expand coverage to key markets, effective dealer program, focus on key opportunities, people skills, etc. * 把你的产品/服务按此分类 The famous Boston Consultant model. 讨论战略方案 Milk the cow. Support the star. Turn cat to star. * Strategy decisions are key elements of overall business design. IBM and channel partners are separate companies, however, a successful business partnership must make them strategically aligned and operationally linked. IBM sets the corporate strategy and partners are more like business units. * IBM should lead in product strategy and channel partner must co-operate. * 很多中国企业采用，如神州数码 * 如IBM * 如HP * 如宝洁 Formulate Strategies 制定战略 (多层的) PBO 结构 Ext. Env. 外部环境 企业基点, 出发点 VISION, MISSION AND VALUES 企业远景, 使命与价值观 STRATEGY 战略 PBO 目标规划 + MBO 目标管理 Int. Env. SWOT 优弱 机胁 CORE COMPETENCY 核心竞争力 CSF 关键成功因素 内部环境 由线到面 由点到线 由面成