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SAP CRM中的市场营销管理功能概览.ppt 44页

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* The new Integrated Marketing Calendar enables business users to get an overview on all scheduled and running marketing activities in a certain time range. It offers a state of the art user interface using Adobe Flex technology. We introduced a flexible search functionality to improve the efficiency of searches according to the users needs. The structure concept is used to determine how the marketing activities shall be structured/grouped to represent the users thinking. The Calendar is also in interactive tool used to create and reschedule marketing projects. Via the task-based role configuration we offer a high flexibility to meet the specific needs of different user groups. Core configuration displayed text in the title bar definition if calendar is display only or allows creates/changes defaulting option of personalization via role Search configuration available searches (Advanced Search or Filter search or both) available search criteria in Advanced Search available Clusters and Types and Filter tiles available Search in Split Calendar via Advanced search or Filter search definition of allowed time period selection when executing the calendar search Calendar area configuration available calendar control elements (e.g. Split DDLB, Template DDLB) available structures in the lead column available create options (e.g. Campaigns and Marketing Plans but no Trade Promotions) assign fiscal year variant displayed color for holiday vertical bar available options of Template Library specifics of Gantt display (e.g. color profiles, bar texts, tooltips, append bar to show additional data) Campaigns are typically worked on by multiple parties within or outside of an organization. Marketing task management and To Do Lists provide the capability to create and assign campaign specific tasks to involved parties and others and track and report on the status and progress of said activities and tasks. Tasks and appointments, their priorities, ownership, timeframes, and imp

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