中广治百(北京)广告有限公司资料.pptVIP

* 中广治百（北京）广告有限公司 CHINASEPPE (BEIJING) ADVERTISING CO.,LTD CHINASEPPE ADVERTISING PRODUCT PROMOTING HANDBOOK 2009 Chinaseppe CCTV media resources overview: CCTV1 CCTV2 CCTV3 High-Quality Advertising Packages CCTV2 CCTV3 CCTV4 Advertising Packages Chinese Music TV in CCTV3 Advertising Packages CCTV7 High-Value Advertising Packages China Central Television is the PRC’s national television network, with 19 sets of trailblazing advertising packages. Through its online and satellite network coverage, it has the become most important nationwide outlet for public information. It is the window through which China views the rest of the world and through which the rest of the world views China, and its international influence is growing daily. The national programming coverage of CCTV reaches 95.9% of the population, with an audience of over 1.1 billion (2005 statistical data). The share of CCTV in the nationwide domestic market is consistently around 30%. According to statistics, in 2005 the (including all 15 innovative channels) total share of CCTV in the domestic market reached 34.14%, a five-year high. Average individual viewers watch 52 minutes of CCTV programming daily (average total watching time is 154 minutes). CCTV also holds the advantage over national satellite channels regarding viewer satisfaction, with each channel ranking among the top 12. Without doubt, whether considering reach, coverage, viewer satisfaction, audience composition, or pubic trust, CCTV is the best choice for displaying your product and forming brand image. Preface: About China Central Television CCTV1 CCTV2 CCTV3 High-Quality Advertising Packages CCTV1: The earliest channel established by CCTV, it is the flagship channel and the most influential. It is positioned as th