市场深度研究培训资料byMadhouse讲解学习.pptVIP

Mobile Marketing Workshop;Market Landscape;Mobile internet usage has continued to grow…;95% Mobile Internet Users are on Flat Rate Data Plans;来源： DCCI互联网数据中心;;Trend 1: The number of Smartphone users is growing rapidly in China (iPhone + Android) ;Mobile App Usage continues to increase ;;;;Post-click experience The new Smartphone ads allow us to integrated sounds, touch, motion sensor and vibration, GPS and even more functions;Post-click experience The new Smartphone ads allow us to integrated sounds, touch, motion sensor and vibration, GPS and even more functions;Operators ;Trend 2:Fixed Internet Players are expanding to mobile;More users are accessing internet content with their mobile phones (Mobile Web App), it’s necessary now for brands to deploy campaigns covering both internet and mobile. ;LBS (Location Based) Mobile Marketing is emerging;;Mimi Getaway Stockholm ;Trend 4iPad-like devices development give branded application and in-app marketing a new stage;iPad Game/iPad product demo ;;Maximum Reach the Target Audience, and to Build the Brand Awareness ;With mobile media, advertisers can PROFILE TARGET the most desired consumers ;Samples;Auto brand show their great interesting in 12580 magazine advertising ;;Content sponsorship(Portal/SNS/Vertical/LBS/baidu tieba,ifeng) ;Encourage user to engage with the brand/product/campaign;; Challenge How to take advantage of Valentine’s Day economy to arouse consumers’ brand awareness as a bond of love? ; Challenge How to introduce new products to the market and build an intimacy between Extra and consumers? ;Step 2 Receive a WAP push containing user ID, password, and link to individual mobile space.;;;Lipton Afternoon Tea Delivery;2010 BMW X Riders Recruitment ;2010 BMW X Riders Mobile website; Making your consumer talking about it, Viral Marketing via SNS LBS ;游戏顺利过关，转发6个好友就能免费获得一个新品品尝券哦！;;;Integrate with other media effort;通过手机跨媒体整合,促进消费者互动;Cross Media Integration: Pepsi Battle of the Bands 2009;Cr