中西商业文化对比.pptVIP

Comparative Studies of Business Culture Between China and Western Countries Preface What do you want to get from the course? What can you get from it? Objective: Through the introduction of cultural differences from business perspective, this course aims to help students to understand different cultural signals, challenges and opportunities in business. As a result, the students will be capable of analyzing business cultures in different countries and areas, so to avoid improper behaviors in business environment. Main Contents: This course consists of 2 major parts: understanding basic cultural differences and cultural types; cross-cultural communication. This course will be conducted in the following aspects: basic cultural types, the impact of culture, the globalization of business, non-verbal communication, cross-cultural meeting, cross-cultural negotiations, corporate culture, cross-cultural marketing and cross-cultural consultants, etc. Learning approach: case study, group discussion, group work, and multi-media methods, etc. Learning result: a course paper (2,000 words) a group presentation (15min.) Understanding Cultural Differences in Globalization A world in globalization a world market – economic and cultural penetration technical possibility political change after 1990 Defining Culture “Culture is the way of life of a group of people” (Foster, 1962) “Culture is that complete whole which includes knowledge, beliefs, art, law, morals, customs and any capabilities and habits acquired as a member of a society” (Tylor, 1977) “the collective programming of the mind which distinguishes the members of one human group from another …. The interactive aggregate of common characteristics that influences a groups response to it’s environment” (Hofstede, 1980) A more formal definition: Culture is a set of learned core values, beliefs, standards, knowledge, morals, laws, and behaviors shared by individuals and societies that determines h