关于企业公司盈利模式模型有关的外文文献翻译：盈利模式模型简介：收支来源和方式.pdf

Chapter 1 Introduction to the Profit Model: Income and Expenditure Sources and Modes 1 Our previous books, Discovering Business Models , Reconstructing Business Mod- 2 3 els , Business Model of Philanthropy , and Approaching Business Models from an 4 Economic Perspective were published between 2009 and 2012. They systematically illustrated and analyzed the “six elements of the Wei-Zhu business model”. The books became bestsellers, and now we feel it is necessary to introduce the principle of the core elements in an overall theoretical business model framework and the characteristic business models. We will begin with the Principles of Profit Models. The profit model is one of the core elements described in the six elements of the Wei-Zhu business model which focuses on transaction pricing by stakeholders in the transaction structure. The analysis, innovation and design of a profit model can usually translate into huge corporate value for key enterprises, and bring enormous transactional value to all stakeholders. The innovation and design of a profit model normally follows specific rules. If the principle behind it can be mastered, you can get twice the results with half the effort. However, without the principle, work can be wasted. The profit model is clearly defined in itself, but many enterprises and scholars are confused about the connotation and denotation of the profit model. They tend to confuse the profit model with a business model or pricing. Only in distinguishing the profit model from a business model and pricing, and clarifying the scope of definition of profit model, can we truly grasp its meaning, and better understand and design a profit models based on principles. 1 Wei and Wuxiang (2009) 2 Wei and Wuxiang (2010) 3 Weixian and Wei (2011) 4 Wei et al. (2012)