lecture广告文本的翻译二.pptxVIP

Advertising Language Syntaxsimple and short sentenceImpossible is nothing! – AdidasA diamond lasts forever. – De BierresThink small. - Welliptical sentenceAt the heart of image. – NikonBeauty outside, Beast inside. – Mac Imagination at work. –GE Don’t be evil. – GoogleSave money. Live better- Walmart Let your fingers do the walking.-Yellow Pages imperative sentenceHave you met life today? - Metropolitan Life Insurance Does she …or doesn’t she? – Clairol interrogative sentenceAdvertising Language RhetoricMore sun and air for your son and heir. Trust us. Over 5000 ears of experience. From sharp minds, come Sharp products.A deal with us means a good deal to you. 药材好，药才好。punNo business too small, no problem too big. （IBM）Come to Marlboro country. Come to where the flavor is. （ Marlboro）你不理财，财不理你。Take Toshiba, take the world. （ Toshiba）parallelism Spend a dime, Save you time. We integrate, you communicate. - Mitsubishi Electric Grace, space, pace. - Jaguar要想皮肤好，早晚用大宝。rhymesimileFeatherwater, light as a feather. 牛奶香浓，丝般感受。Poetry in motion, dancing close to me. - Toyota Give me Green World, or give me yesterday.Not all cars are created equal.personificationparody广告英语的文体特点及翻译标语体广告 slogana. 直译一切皆有可能。（李宁服饰） 拥有完美肌肤的秘诀。（丁家宜）Good to the last drop. – Maxwell House CoffeeThe taste is great. (Nestle) Anything is possible. The secret for perfect skin. 滴滴香浓，意犹未尽。味道好极了。 广告英语的文体特点及翻译标语体广告 sloganb. 意译国酒茅台，相伴辉煌。运动休闲，我行我速。 （CBA运动休闲）鹤舞白沙，我心飞扬（白沙集团）我有我品质（龙的牌真空吸尘器）Intel?Inside. – Intel Pentium?Kids?can't?wait. Apple/Macintosh:? Good and vigorous spirit. Go my own way.Fly higher. What we do, we do well. 英特尔奔腾给电脑一颗奔腾的“芯”。 不尝不知道，苹果真奇妙。?广告英语的文体特点及翻译标语体广告 sloganc. 仿译爱您一辈子（绿世界化妆品） 中原之行哪里去？郑州亚细亚。（亚细亚商场） 随身携带，有备无患；随身携带，有惊无险。（速效救心丸） Love me tender, love me true. While in Zhengzhou, do as the Zhengzhounese do - Go shopping in the Asian Supermarket. A friend in need is a friend indeed. 广告英语的文体特点及翻译陈述体广告 mini%20cooper.flvnarrative “雪莲”牌羊绒衫北京生产的”雪莲”牌羊绒衫，系选用优质的山羊绒作原料制成。本品具有色泽鲜艳、手感柔滑、穿着舒适、轻,软,暖等特点，由于该