2020年度的100个趋势.pptx

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创新小组展示了未来100:2020年的趋势和变化,对未来一年的快照,以及最引入关注的全球100大的趋势。新十年的到来预示着,2020正出现积极变化的标志。由于品牌和消费者都热切地采用谨慎乐观的前景,并在一起,这为未来一年和十年定下了新的基调。看到全球行动主义的增加,新的价值观驱动的品牌价值体系。Future100(未来100)列出了10个行业的10个新兴趋势,涵盖文化、科技创新、旅游、品牌、营销、食品、饮料、日化、美妆、零售、奢侈品、健康等多个领域,外加一个新的

The Futurea report by wunderman thompson intelligenceTHE FUTURE 100 2IntroductionWelcome to "The Future 100," our annual report forecasting what's in store for 2020 in 100 snackable trends.The turn of this new decade is proving a key marker for positive change as consumers and companies are desperate to look beyond the latter part of the 2010s, which was filled with political, economic and environmental instability. People are now banding together, resulting in increased global action and the untabooing of social norms. The reign of Big Tech is coming to an end and irresponsible companies and figureheads are being held accountable for wider social and environmental issues.What’s in store for 2020? Ethically motivated consumers have created a new value system for brands, one that protects consumers, preserves culture and provides hope (see optimistic futures, p6). They are also inspiring improvements to existing environmental promises, as leading brands go beyond carbon- neutral initiatives and announce climate-positive plans.Wellbeing and sustainability now go hand in hand, with consumers caring as much about the health of the planet as about their own health. In food and drink, recipes are being cooked up to futureproof our entire ecosystem, while in hospitality, hotels are cementing WELL standards into their environments.Companies are also noting the positive health implications of human connectivity, addressing the continuing population and lifespan rises with products and services to build meaningful connections. Loneliness is being tackled as a social and public health issue, new neighborhoods in megacities are being envisioned to foster social wellbeing, and even social media is starting to promote meaningful rather than multiple connections.Data is under the microscope and this is affecting all industries, with the trustworthiness of a brand now tied to the way it uses consumer data and how transparent its terms and conditions are. Rules

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