商务英语零售.pptVIP

* Types of retail outlets (零售店) 1.Product line retailer (1)Department store(百货公司): Large product line retailer characterized by organization into specialized departments. e.g. Carrefour（家乐福） (3)Specialty store(专卖店): Small retail store carrying one product line or category of related products. e.g. Sunglass Hut (2)Supermarket: Large product line retailer offering a variety of food and food—related items in specialized departments. 2.Bargain retailer: Retailer carrying a wide range of products at bargain price. (1)Discount house(折扣商店)： Bargain retailer that generates large sales volume by offering goods at substantial price reductions. (2)Catalog showroom（目录商店）: Bargain retailer in which customers place orders for catalog items to be picked up at on—premises warehouses. 随着商业黄金地段价格不断增长，在有限的店面展示样品，或者展示目录，消费者通过确认，完成购买手续后，到城郊的物流配送中心提取货物，或者由物流配送中心直接送货上门。 (3) Factory outlet（厂家直销店）： Bargain retailer owned by the manufacturer whose products it sells. (4)Warehouse/wholesale club（仓储会员店 ）： Bargain retailer offering large discounts on brand—name merchandise to customers who have paid annual memberships. 在大型综合超市经营的商品基础上，筛选大众化实用品销售，实行库存和销售合一、批零兼营、价格很低、提供有限服务为主要特征的、以会员制为基础、采取自选方式销售的零售业态。 *