三位一体谈成功的产品规划Acasejournalofanewproduct.pptVIP

三位一體的產品規劃 軟體產品的生長日記 Product strategy forming Product planning and design Product development Product launching Product renew, upgrade, or end of life Part 1: Product strategy Forming Strategic Planning Process Factor Influence Software Business Model 公司策略與專長 充分瞭解公司的大方向 ── 擴張(Diversify)? 專精？ 充分瞭解公司的特長 ── 別叫一個造汽車的公司去賣可樂。 研發：公司智庫有哪些？有多深？ 製造：產能，機器投資。 行銷：現有的行銷網，直銷？分銷？零售？ 客戶層：公司客戶？個人戶？ 技術走向 What is hot now? New technology available? Maturity of the technology Use case of the technology Availability of the person that can master the technology. Competitor’s technology Customer acceptance of the new technology Is there a dramatic Changein the air? Distinguish if there is a disruptive technology or a sustaining technology? Disruptive technology: Brand new way to solve the problem. Sustaining technology: better,faster and cheaper Strategy focus Example of role and responsibility Part 2: Product Planning and design 成功的產品開發程序 Cross the Chasm: Product Life Stage 如何找出客戶需求Some Basic Principles Ask about their problem, not the solution. Ask the right customer the right question. Distinguish buyer and user. Do not trust the survey result blindly. Method to find customer needs Survey questionnaire One on One interview Advisory board meeting Focus group Usability test Prototype/Beta product usage study Technology Dev. Process 成功的新技術研發組織 餘裕組織的必要性 什麼樣的人才適合新產品研發 冒險性 動作快 想像力 新技術研發組織範例 Part 2: Product Development Stage The P and J PDG Organization Product Development Model Market requirement Documentation ? Product requirement documentation ? Architecture design documentation ?technical design documentation ? Coding. Use Case ? Demo Script ? Prototype ? Customer usability test ?refined prototype ? Architecture design ?technical design Documentation ?Coding. A Whole Product Quality Part 3: Product Launching The Poor Man’s Tour The Poor Man’s Journal Product internal launching Beta Program Analyst Tour Press Tour Key customer tour Reference site Success story Part 3: Produc