《市场营销学》英文试卷7.pdfVIP

SECTION 1: True and False TOTAL20 marks For each of the following, place a “T” if the statement is “true”, “F” if the statement is false. (20 marks) ___F___ 1. “Marketing” is best described as “prom otion”. ____T__ 2. All activities involved in selling renting, and providing goods and services to ultimate consumers for personal, family or household use are known as retailing. ___F____3. Selling brand-name products at lower than regular price is: guaranteed to cause a loss not a wise business decision. ___F___ 4. The main reasons a firm segments its markets is to refine sales forecasts and allow for more product differentiation. ____T___5. Selecting target markets mean using criteria such as cost of reach the segment and size and expected growth ____F___6. Intermediaries make the flow of products from producers to buyers possible by performing three basic functions: production, transmission and display ___F___ 7.During the introduction stage of the PLC, sales gradually increase and competition becomes tough. __T____ 8. The marketing objective for the maturity stage of PLC is to maintain brand loyalty. ____F___9. In introduction stage, a company retains the product but reduces marketing support costs it is in what stage of the PLC. ___F___ 10. After buying a product, the customers is anxious about the choice she/he made, this is called dissatisfaction. SECTION 2: Multiple Choice. (Total 40, 2 Marks/Question) Right answers are highlighted. 1. A condition that favours penetration pricing is: A. Many segments are price insensitive. B. Low price implies good quality C. Recoup initial investments costs quicker. D. Many segments are price sensitive. 1 / 7 … … … … … … … … 2. When the price setter stresses the supp