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云南省跨境电商的发展现状趋势及对策研究.doc 17页

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云南省跨境电商的发展现状趋势及对策研究 云南省跨境电商的发展现状趋势及对策研究 摘要 云南省地理位置优越、交通发达,与多国接壤或相邻,但是云南省对于跨境电商的基础设施建设并不完善,企业带动能力较差,造成了各大企业对于跨境电商的了解不全面。近年来,国家实行的“一带一路”为云南省的跨境电商带来了希望的曙光。各个省份也开始大力发展跨境电商,这给云南省的相关行业带来了很大的压力。跨境电商冲破了国家之间的障碍,使国际贸易一步步走向无国界贸易。本文采用swot分析法来着重分析云南省跨境电商的优势、劣势、机遇和挑战的基础上得出结论:云南省应当抓住机遇,充分运用区位优势,大力发展跨境电商,培养大量相关人才,为云南省跨境电商的发展形成其他国家短时间内无法超越的竞争优势,走一条规模化、专业化的道路。 关键词:跨境电商,发展趋势,分析,对策 abstract yunnan province has a superior geographical position and developed transportation. it is bordered or adjacent to many countries. however, the infrastructure of cross-border e-commerce in yunnan province is imperfect, and the ability of enterprises to drive is poor, resulting in incomplete understanding of cross-border e-commerce by major enterprises. .in recent years, the “one belt, one road” implemented by the country has brought hope to the cross-border e-commerce in yunnan province.various provinces have also begun to vigorously develop cross-border e-commerce, which has brought great pressure on related industries in yunnan province.cross-border e-commerce has broken through the barriers between countries, making international trade step by step to trade without borders.based on the swot analysis method to analyze the advantages, disadvantages, opportunities and challenges of cross-border e-commerce in yunnan province, this paper draws the conclusion that yunnan province should seize the opportunity, yunnan province should seize the opportunity, make full use of its location advantages, vigorously develop cross-border e-commerce, train a large number of relevant talents, and form a competitive advantage that other countries can not surpass in a short time for the development of cross-border e-commerce in yunnan province, so as to take a large-scale and professional road. keywords: cross-border e-commerce, development trend, analysis, countermeas 1.引言 1.1研究背景 跨境电子商务,也被称为跨境电子商务,是指一个国际商业活动其中的贸易主体在不同的环境中通过电子商务平台进行交易,并通过跨境物流完成商品运输的交易。近年来,我国各大企业在互联网的支持下积极走出国门,不断推进着我国跨境电商的发展。新兴的这种贸易形式

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