智东西·智能内参·20160117《Gartner权威报告：2016这六大智能行业最有机会爆发》报告原文.pdf

Competitive Landscape: Personal Drones, 2015 Published: 30 October 2015 Analyst(s): Gerald Van Hoy, Brian Blau The personal drone market is undergoing dramatic change as current small, vendors are challenged by more powerful ones, such as Samsung and GoPro. Product leaders should aggressively innovate on features and promote their value proposition for more capable drones that appeal to a wider audience. Key Findings ■ Personal drones are a new personal technology platform and ecosystem, allowing users to take pictures and videos for posting to social media via smartphones or tablets. ■ Photography and video are the dominant drone use cases; however, even sophisticated drones may not break out of the niche designation, which may limit overall market opportunity and size. ■ Drone usage regulations vary by geographical region, and they are confusing and unclear. Until rules are established and disseminated in each geographic market, growth will be held back due to worries over loss of device utility. ■ As new competitors enter the market, established vendors, such as DJI and Parrot, will nd their brands challenged due to increased competition and a wider array of device choices. Recommendations Product leaders should: ■ Investigate current consumer device directions and potential needs that will be crucial when seeking to advance the drone market and technology. ■ Participate in local regulation rule making, and then anticipate the results to help further drone acceptance in both business and consumer markets. ■ ignicantly diversify and create value — such as advanced imagery — around a wide variety of personal drone use cases or "follow-me" functions (the device tracks and follows user) to allow for the broadest acceptance rate