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武汉科技学院 2005 届毕业设计论文
1 绪论 ···························································································· 1·
1.1 苏宁电器连锁集团股份有限公司概述 ···········································1
1.2 苏宁电器连锁集团股份有限公司发展战略制定的必要性 ···········1
1.2.1 外部环境的变化给公司战略带来新的挑战 ····················································2·
1.2.2 内部环境的变化阻碍公司战略的有效实施 ····················································3·
1.3 本文的分析方法 ··············································································3
2 公司外部环境分析 ····································································· 4·
2.1 机会 ·································································································5
2.1.1 农村这个尚未开发的大市场 ···········································································5·
2.1.2 信息技术的运用 ······························································································5·
2.1.3 家电连锁业处于成长期 21 ··············································································5·
2.1.4 WTO 成员国给予中国企业同等待遇 ································································5·
2.1.5 家电销售平均增长率达 15.72% ······································································6·
2.1.6 供应商的成熟 ·································································································6·
2.1.7 无绝对优势的竞争对手 ·····································································
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