英语--概要写作技能训练（含答案）.docx

第一节 归纳主旨大意 将350词以内的文本浓缩成60词左右的概要, 需要一个过程。它大致是从文本整体的理解到各部分的概括再到整体的合成。首先, 我们需要整体阅读文本, 归纳主旨大意。【有缘初识】 请阅读下面的短文以及某同学所写的概要, 回答导学问题。导学问题 1. 该短文的主题是________. A. shopping ?B. advertising? C. undercover ?D. marketing 2.在A同学的概要中, 与该主题不吻合的句子是_________________. You are in a department store and you see a couple of attractive young women looking at the sweater. You listen to the conversation. “I can't believe it--a Lorenzo Bertolla! They are almost impossible to find. Isn’t it beautiful? And it’s a lot cheaper than the one Sara bought in Rome.” They leave and you go over to see this incredible sweater. It's nice and the price is right. You’ve never heard of Lorenzo Bertolla, but those girls looked really stylish. They must know. So you buy it. You never realize that those young women are employees of an advertising agency. They are actually paid to go from store to store talking loudly about Lorenzo Bertolla clothes. Every day we notice what people are wearing, driving and eating. If the person looks cool, the product seems cool, too. This is the secret of undercover(暗中影响的) marketing. Undercover marketing is important because it reaches people that don’t pay attention to traditional advertising. This is particularly true of the MTV generation--consumers between the age of 18 and 34. It is a golden group. They have a lot of money to spend, but they don’t trust ads. So advertising agencies hire young actors "perform" in bars and other places where young adults go. Some people might call this Practice deceptive, but marketing executive Jonathan Ressler calls it creative. "Look at the traditional advertising. Its effectiveness is decreasing.” However, one might ask what "real " is exactly about if young women pretend to be enthusiastic about a sweater? Advertising executives would say it's no less real than an ad. The difference is that you know an ad is trying to persuade you to buy something. While you don't know when a conversation you overhear is just