工商管理专业本科毕业论文47980.doc

毕业论文（设计）独创性声明 本人重声明所提交的毕业论文（设计）是本人在指导教师的指导下进行的研究工作及取得的研究成果。除文中特别加以标注的地方外，论文中不包含他人已经发表的学术成果或者他人为获得高等院校学位而使用过的材料，论文（设计）中不涉及任何知识产权纠纷。否则，本人将承担一切责任。 学生签名：_________ 日 期：__________ 摘 要 自从20世纪末我国社会经济发展水平逐步迈入小康生活之后，人们的消费需求日益增长，尤其表现在人们对食物的要求提升上。在这种情况下，一个企业要想继续发展向前，就要将目标锁定在满足消费者需求上。所谓知己知彼，百战不殆。在面临如此激烈的市场竞争下，企业应从根本上研究消费者的行为，了解消费者的需求，从而使企业改进现有产品，设计出新的产品，生产出更能符合消费者需求的产品，这样企业才能在激烈的竞争下立于不败之地。现如今很多企业为了制定营销策略而开始注重研究消费者行为，这种研究不仅有利于营销决策，同时为消费政策的制定依据出了一份力，其实也在这个过程中保护了消费者的权益。本文以XX西饼为研究对象，来了解西饼行业消费者行为的特征，了解西饼行业消费者行为的影响因素。通过对消费者行为的研究，来发现企业部存在的问题，提出相应的建议。因此，企业可以改进现有产品，设计新产品，生产满足消费者需求的新产品，使企业在激烈的竞争环境中处于有利地位。 关键词：XX；XX西饼；消费者行为。 Abstract Since the 1990 s, with the development of social economy in our country has entered a new stage, the continuous improvement of living standards, from having only adequate food and clothing to a stage of life, people's consumption demand is increasing. For enterprises, meeting the needs of consumers is the fundamental of enterprise development. It is not dangerous to know your enemy. Faced with such fierce market competition, enterprises should further study of consumer behavior, to understand the needs of the consumers, in this way, enterprises can be in an impregnable position in the fierce competition.Study of consumer behavior is not only the foundation of enterprise marketing decisions and marketing strategy, to strengthen enterprise's competition ability, correctly guide consumption demand. This paper studies the characteristics of consumer behavior in the western pie industry and the influencing factors of consumer behavior in the western cake industry. Through the study of consumer behavior, find out the existing problems and put forward corresponding Suggestions.Thus, enterprises can improve existing products, design new products, and make new products that meet the needs of consumers, so that enterprises can be in an advantageous position in the fierce competitive environment. Key words: Ningbo; Green style cake; Consumer behavior