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目录
1. 摘要································ 1
2. 公司简介······························ 1
3. 产品与服务····························· 1
（1）概况···························· 1
（2 ）店面装潢·························· 2
（3 ）素食品种类························· 3
4. 公司战略······························ 5
（1）发展战略总述························ 5
（2 ）各阶段具体任务······················· 5
5. 市场分析······························ 7
（1）市场背景·························· 7
（2 ）市场调查·························· 7
（3 ）目标客户群························· 8
（4 ）竞争对手分析························ 8
（5 ）SWOT分析·························· 9
6. 营销策略····························· 10
（1）定价策略·························· 10
（2 ）产品策略·························· 11
（3 ）广告策略·························· 11
7. 经营管理····························· 12
8. 财务分析····························· 13
（1）·····························
9. 风险及风险管理·························
（1）风险···························
（2 ）风险管理对策·······················
附录：调查问卷··························
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