《市场营销学》英文试卷10.pdf

SECTION 1: True and False <TOTAL20 marks> For each of the following, place a “T” if the statement is “true”, “F” if the statement is false. (20 marks) __F____1.When the price setter stresses the supply or cost side of the pricing problem, they are using competition-orientation pricing. ____T__2. All activities involved in selling renting, and providing goods and services to ultimate consumers for personal, family or household use are known as retailing. ___F___ 3.Any paid form of nonpersonal communication about an organization, good, service or idea by an identified sponsor is called: publicity ___F___ 4. The main reasons a firm segments its markets is to refine sales forecasts and allow for more product differentiation. ____F___5. The retail position matrix makes use of these two dimensions:width and depth of product line. _____T___6. The purchase of a bottle of water is a low-involvement purchase. ___F___ 7.During the introduction stage of the PLC, sales gradually increase and competition becomes tough. ___F___ 8 “Marketing” is best described as “selling” __T____ 9. The marketing objective for the maturity stage of PLC is to maintain brand loyalty. ____F___10. In introduction stage, a company retains the product but reduces marketing support costs it is in what stage of the PLC. SECTION 2: Multiple Choice. (Total 40, 2 Marks/Question) Right answers are highlighted. 1. Between classes, many college students stop at conveniently located vending machines for their favorite candy bar and soft drink. Their choices are generally made quickly and with little or no effort to consider alternative product offerings. The college students described here are most likely involved in __________. a) limited problem solving situations b) routine problem solving situations c) extensive problem solving situations d) intensive problem solv