Coordination in the Supply Chain供应链的协调讲课教案.ppt

? 2007 Pearson Education ? 2007 Pearson Education Chapter 17Coordination in the Supply Chain Supply Chain Management(3rd Edition) Objectives Describe supply chain coordination, the bullwhip effect, and their impact on performance Identify causes of the bullwhip effect and obstacles to coordination in the supply chain Discuss managerial levers that help achieve coordination in the supply chain Describe actions that facilitate the building of strategic partnerships and trust within the supply chain Outline Lack of Supply Chain Coordination and theBullwhip Effect Effect of Lack of Coordination on Performance Obstacles to Coordination in the Supply Chain Managerial Levers to Achieve Coordination Building Strategic Partnerships and Trust Withina Supply Chain Achieving Coordination in Practice Bullwhip Effect Fluctuations in orders increase as they move up the supply chain from retailers to wholesalers to manufacturers to suppliers (shown in Figure 16.1) Distorts demand information within the supply chain, where different stages have very different estimates of what demand looks like Results in a loss of supply chain coordination Examples: Proctor & Gamble (Pampers); HP (printers); Barilla (pasta) The Effect of Lack ofCoordination on Performance Manufacturing cost (increases) Inventory cost (increases) Replenishment lead time (increases) Transportation cost (increases) Labor cost for shipping and receiving (increases) Level of product availability (decreases) Relationships across the supply chain (worsens) Profitability (decreases) The bullwhip effect reduces supply chain profitability by making it more expensive to provide a given level of product availability Obstacles to Coordination in a Supply Chain Incentive Obstacles Information Processing Obstacles Operational Obstacles Pricing Obstacles Behavioral Obstacles Incentive Obstacles When incentives offered to different stages or participants in a supply chain lead to actions that increase variability and reduce