新时代品牌管理讲座英文版.pptx

Managing Brands in Challenging Times ;Value of Brand is widely recognized;In mid-2002, the stock market value of Coca-Cola was US$ 136 billion Yet the book value was only US$ 10.5 billion Estimated value of Coca-Cola brand name was US$ 70 billion, well over half of its intangible value;Yet building brand has never been more challenging !;Two Major Factors;Two Major Factors;;;;Kryptonite;;The hit that affects the world;;;The trust is gone !;As a result …;;Hint Number One;;Hint Number Two;Case - Acuvue;;;;;;;;;;Hint Number Three;;;;;Hint Number Four;;;;;Hint Number Five;And be sensitive about “how you say it”;And be sensitive about “how you say it”;Hint Number Six;;The Marco Polo Bridge (luguoqiao) Incident marked the beginning of the Sino-Japanese War (1937 – 1945);What is acceptable in one country may not be acceptable in another country What may be humourous can be seen as an offense ;;;;Hint Number Seven ;;Hint Number Eight;The World Car that drops out from the world;Be relevant;Be relevant;Be relevant;Hint Number Ten;;;;;First coverage - out 8th Jan - Closer Magazine (wkly);;;;只有刚强的人，才有神圣的意志，凡是战斗的人，才能取得胜利。。五月-20五月-20Wednesday, May 13, 2020 如果惧怕前面跌宕的山岩，生命就永远只能是死水一潭。。17:41:2717:41:2717:415/13/2020 5:41:27 PM 拼一个春夏秋冬，换一生无怨无悔。。五月-2017:41:2717:41May-2013-May-20 努力学习却不感到满足，教导别人不感到厌倦。。17:41:2717:41:2717:41Wednesday, May 13, 2020 每一发奋努力的背后，必有加倍的赏赐。。五月-20五月-2017:41:2717:41:27May 13, 2020 发展和维护他们的家;至于女子呢?则是努力维护家庭的秩序，家庭的安适和家庭的可爱。 人背信则名不达。--刘向汉朝经学家。2020-05-135:41 下午五月-20五月-20 过而不改，是谓过矣。—《论语》。13 五月 20205:41:27 下午17:41:27五月-20 对于一个大公司而言，没有一支强有力的服务队伍，给用户提供全面周到的服务，那简直是难以想象的。。五月 205:41 下午五月-2017:41May 13, 2020 你对违章讲人情，事故对你不留情。。2020-05-13 17:41:2717:41:2713 May 2020 锲而舍之，朽木不折；锲而不舍，金石可镂。。5:41:27 下午5:41 下午17:41:27五月-20 松驰的琴弦，永远奏不出美妙的乐曲。。五月-20五月-2017:4117:41:2717:41:27May-20 一个理发师脸刮得不干净，另一理发??就能找到活干。。2020-05-13 17:41:27Wednesday, May 13, 2020 创新就是在生活中发现了古人没有发现的东西。。五月-202020-05-13 17:41:27五月-20