2020年5月冠状病毒对数据和营销行业的影 响.docxVIP

31%32%55% 31% 32% 55% 62% 9% 6% 5% 2% 26% 56% 16% 80% 60% 40% Positive No impact Negative Extremely negative 20% 0% Mar-20  Apr-20  May-20 Q. Thinking about the economic effects of Coronavirus on your organisation over the coming months, how would you define the impact on your business? 53%5%22%57% 53% 5% 22% 57% 13% 8% 22% 19% 5% 14%38% 14% 38% 43% 60% 40% 20% Positive No impact Negative Extremely negative 0% Mar-20  Apr-20  May-20 Q. How have the current business conditions, brought about by Coronavirus, changed the way your organisation is trading internationally? Improved 26%Same 39%Worse 35%Improved 17% Improved 26% Same 39% Worse 35% Improved 17% Same 39% Worse 44% Ability to meet your customer's needs 0% 20% 40% 60% 80% 100% Q. What impact has Coronavirus had on the following? ovedImpr7%Same 83%Worse 10% oved Impr 7% Same 83% Worse 10% Improved 23% Same 59% Worse 17% Public trust in brands and marketing 0% 20% 40% 60% 80% 100% Q. What impact has Coronavirus had on the following? Negative No impact Positive 43%43% 43% 43% 17% 24% 59% 32% 26% 42% Consumer trust in how government/ institutions use personal data 13%Consumer trust in how organisations/ brands use personal data 13% 0% 20% 40% 60% 80% 100% Q. Thinking about the UK Government's "test, track and trace" strategy (including rollout of the NHS COVID-19 App), how do you think this will impact the following? Data 6 Marketing Data 6 Marketing Association Key Business Issues 33%45%41% 33% 45% 41% 41% 15% 8% 11% 6% 24% 59% 7% 10% 80% 60% 40% Unconcerned Neutral Concerned Very concerned 20% 0% Mar-20  Apr-20  May-20 Q. At this time, how concerned are you about the impact of Coronavirus on your business? Mar-20 Apr-20 May-20 58%61% 58% 61% 57% 45% 41% 40% 40% 34% 19% 9% 14% 8% 14% 0% 0% 3% 0% 7% 80% 60% 40% 20% 0% Q. You mentioned that Coronavirus will negatively impact your organisation. Can you provide more detail on why you think this is the case? 53.7%52.8% 53.7% 52.8% 80% 60% 40% 20% 0% Apr-20