新职业英语 职业综合英语1 Unit 4 Product 电子教案培训讲学.doc

新职业英语 职业综合英语1 Unit 4 Product 电子教案 精品文档 精品文档 收集于网络，如有侵权请联系管理员删除 收集于网络，如有侵权请联系管理员删除 精品文档 收集于网络，如有侵权请联系管理员删除 Unit 4 Product Teaching objectives Grasp the main idea and structure of the text Listening strategy and methods. Master the key language points and grammatical structures in the text; Conduct a series of listening, speaking and writing activities related to the theme of the unit. Teaching focuses The main idea of the reading A; Appreciate the explanatory skills demonstrated in the text; Key language points and grammatical structures in the text; Writing skills. Grammar:Subject-Verb Agreement Teaching procedure Warm-up Activity Reading A Reading B Listening & Speaking Writing Mini-project Language Lab Section VIII Grammar Time allotment 8 periods Teaching Procedures Section I Warm-up Activity Task 1 Work in pairs. Choose one product from each pair and explain why to your partner. Task 2 Work in pairs and discuss the following questions. What factors do you need to consider before you buy a product? Which one is the most important for you? Why? Before you make purchase of any product, there are some factors you should consider. ? Necessity: Do I really need this? ? Property: Do I really like this? Am I really satisfied with the quality, color, shape, packaging, etc? ? Price: Do I have any spare money right now? Is it a bargain or is it too much money? ? Brand: What brand is the best choice for my purchase? ? After-sales service: Does it come with a warranty? ? Shipment: How can it be sent to my house? Section II Reading A Word study (take the textbook page 36 as reference) Language points in the text and text comprehension 1. target n. an aim; objective e.g. I’ve set myself a target of saving $200 a month. v. to make something have an effect on a particular limited group or area e.g. The advertisement was designed to target a mass audience. 2. locate v. to find the exact position of something e.g. We couldn’t locate the s