电子商务环境下第三方物流发展.docxVIP

PAGE PAGE 12 随着电子商务企业的崛起，第三方物流也随之发展起来，第三方物流作为市场中的新兴产业，要如何取得发展，开拓自己的市场，必然离不开发展战略的指导；发展战略作为一种发展的指导方针，是决定企业经营成败的关键性因素，也是企业长久发展的基础。论文研究的是在电子商务企业下第三方物流的发展战略，第三方物流的发展与我们生活息息相关，它给我们的日常生活带来了便利。 论文先是介绍有关发展战略的概念及基本框架，对第三方物流当前的发展现状进行分析，总结造成现状的原因，明确未来物流发展是面向现代化、一体化、全球化的方向；在了解现状的基础上，结合具体第三方物流企业，进行企业战略分析，主要对企业发展所处的外部环境、内部环境和内部的财务报表进行分析，从而实施战略管理和制定企业未来的发展战略目标，提出了未来物流的发展是现代化物流、高效物流、绿色物流的战略建议。 With the rise of B2C e-commerce enterprises, logistics industry has also developed, logistics industry as a new industry in the market, how to achieve development and open up their own market, must not be separated from the guidance of the development strategy; As a guiding principle of development, development strategy is the key factor to determine the success or failure of enterprise operation, and is also the foundation of long-term development of enterprise. This paper studies the development strategy of logistics industry under B2C e-commerce enterprise. The development of logistics industry is closely related to our life, and it brings convenience to our daily life. Firstly, the paper introduces the concept and basic frame of the development strategy, analyzes the current development situation of logistics industry, summarizes the causes of the present situation, and clarifies that the future logistics development is the direction of modernization, integration and globalization. On the basis of understanding the current situation, combining with the specific logistics enterprises, the strategic analysis of the enterprise is carried out, mainly on the external environment, the internal environment and the internal financial statements of the development of the enterprise. In order to implement the strategic management and formulate the strategic objectives of the future development of enterprises, the development of future logistics is the strategic proposal of modern logistics, efficient logistics and green logistics. 1绪论 1.1研究背景 近几年来随着互联网网络科技的快速发展，以及人民生活水平的不断提高，网络购物受到越来越多人的喜爱，