福特安全报告.pdf

A MATTER OF TRUST FORD’S APPROACH TO DEVELOPING SELF-DRIVING VEHICLES 1 OUR MISSION FORD MOTOR COMPANY WAS BUILT ON THE BELIEF THAT FREEDOM OF MOVEMENT DRIVES HUMAN PROGRESS. IT’S A BELIEF THAT HAS ALWAYS FUELED OUR PASSION TO CREATE GREAT CARS AND TRUCKS. AND TODAY, IT DRIVES OUR COMMITMENT TO BECOME THE WORLD’S MOST TRUSTED COMPANY, DESIGNING SMART VEHICLES FOR A SMART WORLD THAT HELP PEOPLE MOVE MORE SAFELY, CONFIDENTLY AND FREELY. 22 TRUST IS OUR GUIDING PRINCIPLE We don’t believe that the central challenge in the development of self-driving vehicles is the technology. It’s trust. Trust in the safety, reliability and experience that the technology will enable. For all of us, self-driving technology is brand new. There’s a lot of At Ford, we value the trust our customers place in us. We respect the talk about it, but it’s not yet clear how it will impact our lives. fact that trust is earned over time. And we’ve been building trust, customer by customer, serving millions of people since 1903. Ford has spent the past century earning trust by designing and