家乐福10课烟酒饮料部门陈列原则.ppt

1 1 46 Index Vertically by function:Sport drink, Healthy drink,coffee. 按功能垂直排列:运动饮料,保健及功能性 饮料,咖啡. From up to down is small package to big package, and high price to low price.And vertically displayed by flavor. 按包装由小到大，价格由高至低，从上至 下排列.。并且按口味垂直陈列。 Implementation Rules Reference Photos Coffee 咖啡 Health Drink 健康型饮料 Sports Drink 运动型饮料 Simple package 单包装 Compound package 组合包装 * 1003 Tea Drink Average Linear:6 elements Consumers Flow Milk Tea Herbal Tea Tea with Flavor 0.5 element 0.5 element 1 element 4 elements Tea Drink (Green & Black) -Tea drink is close to juice. The category allocation is put in order as: Milk tea, Herbal Tea, Tea with Flavor, Tea Drink. 茶饮料和果汁相近。这个分类排布原则是：奶茶，凉茶，加味茶，茶饮料。 * Plan-o-gram(Average 6 elements) The gondola can be 2.2 m or 1.4m high * Tea is divided by 5 subfamily: Milk&Herbal tea,Flavored tea,black tea and Green tea. 茶饮料分五种:奶茶 , 凉茶 , 加味茶 , 红茶 和绿茶. Flavored tea is implemented vertically by flavor:lemon,Other… Inside lemon flavor, separated by lemon green &lemon black. 加味茶以柠檬 , 其他口味垂直排列 , 在柠 檬口味中把柠檬绿茶和柠檬红茶分开陈列. Black as well as green tea have to be separated by with or without sugar. 在红茶和绿茶分类里,再按加糖和无糖分开. Implementation Rules Reference Photos Inside Black & Green tea, it separated by with sugar & without sugar. 在红茶和绿茶分类里,再按加糖和无糖分开. With Sugar 加糖 Without Sugar 无糖 With Sugar 加糖 Without Sugar 无糖 Other 其他口味 Lemon 柠檬 Lemon green 柠檬 绿茶 Lemon black 柠檬 红茶 Milk & Herbal Tea 奶茶/凉茶 Flavored Tea 加味茶 Green Tea 绿茶 Black Tea 红茶 * Implementation Rules Flower Tea Implementation rule: 陈列原则 Flower tea : 1 element 花茶：1节 Display by size /liter from small to big 按包装/容量从小到大陈列 KSF : 70% in 1 element 康师傅：0.7节 Coca cola : 30% in 1 element 可乐：0.3节 Customer Flow * Implementation Rules Herbal Tea & other tea & Oolong tea Customer Flow Implementation rule 陈列原则 Herbal tea & other tea & Oolong tea : 1element 凉茶&其他茶&乌龙茶：1节 Herbal tea :90% in 1 element 凉茶：0.9节 Other tea & Oolong tea :10% in 1 element 其他茶&乌龙茶：0.1节 Remark