化工类网站优化技巧和注意事项.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 化工类网站优化技巧与注意事项 化工类网站,一般经营的是比较冷门的产品,如笔者所做 的站,说起高温胶与高温密封胶,大家可能听过,但聚氨酯改 性环氧树脂这种专业词,笔者相信没几个人知道。因为化工行 业的特殊性,化工类网站与一般企业站或电子商务站在优化与 推广过程中,需要注意如下的问题。 、网站的定位与结构 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 化工类网站产品众多,少则几百款产品,多则成千上万。 这么多产品放置在一个网站内若不规划好,很容易让网站显得 杂乱无章。笔者认为,化工类网站的定位,第一要看该公司的 核心优势产品,二看百度指数。如笔者公司的拳头产品有高温 密封胶,电子封装料和液体阻尼材料等。但前一款产品有百度 指数,而后一款产品几乎无人搜索,所以笔者的网站首页ttle 上放的是高温胶。 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 其次,化工类网站不仅仅要注意网站主打产品,还要兼顾 网站主要客户群。一般企业站的客户,大都是终端消费者,而 化工类网站的客户,大都是企业采购部门,或者批发商。所以, 化工类网站要做得专业,突出优势,而不是如淘宝店铺那样花 俏的宣传自己的产品。 、网站关键词的挖掘与布局 这个虽然是个老生常谈的话题,但是化工类网站很多的产 品都没有指数,而且产品又衍生出很多专有名词,而这些词确 Evaluation only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 确实实有人在搜索,作为网站优化人员,这些长尾精准词不容 错过,除了常用的几种挖掘词手法外,还可以采用哪些方法呢? 1、传统挖长尾词方法。 如搜索引擎下拉