大润发市场营销的策划.ppt

Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 大潤發 RT-MART 大润发市场营销策划 市场营销作业 策划组员:原淑妍、李秀琼、庞嘉瑜、冯颖怡 ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 本次策划目录 。销的到的国的与经 的必要与国的置 宏滑线 。环分 四。 R乐 。战方 。战略视划及国标 争6 0品牌⑤略 九。宫销组台6 Evaluadon only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 营销策划的目的与主要任务 1.1营销策划的目的 作为新进驻佛山市场的大润发超市,面对着不同的挑战 与机遇,为了更好地打入佛 超市市场占据一定的市场 份额,特进行本次营销策划,发挥萁优势和挖掘潜在的机遇。 1.2营销策划的主要任务 企业实行营销策划的主要任务在于在佛山本地市场树立 企业的整体形象与实行其内在价值。其 树立企业的整体 形象目的在于为将企业品牌形象植入消费者心中,潜移默化 地影响消费者的消费习惯,为实现更好的商品销售和提供更 大警 Evaluadon only. ith Aspose slides for NET 4o client P Evaluation only. Created with Aspose Slides for NET 4.0 Client Profile 171 Copyright 2004 -2017 Aspose Pty Ltd Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. Evaluation only. Created with Aspose.Slides for .NET 4.0 Client Profile 17.1. Copyright 2004-2017Aspose Pty Ltd. 策划的必要性与目标的设置 21次销续知的罗性 虽然大润发拥有强劲的资金实力,加上良好的销售基础 但是比较为第一次进驻佛山市市场,加上在佛山市早已有信 和超市、家乐福等大公司占据一定是市场份额。因 要相 成功地进驻佛市的超市市汤必须 尽、慎重的营销策 李芈 地的实际情况,加上合理的营销策划方案 王而与其他竞 2.2本次策划的目标 为配合本次的营销策划,我们将就其在佛山市场上的实际 情况做简单的目标设定,以此圈定“营销策划方案”。 提高顾客的满意程度,引导更多消费者和潜在的目标顾客形 蒇来大润发滑篑菂习惯 计划五年内,使大润发成为佛山市超市