英语翻译的基本常识解析.pdf

精品文档 翻译的基本知识 一、翻译的定义 奈达： Translation consists in reproducing in the receptor language the closest natural equivalent of the source language message, first in terms of meaning and secondly in terms of style. —— Eugene A. Nida 二、翻译的标准 奈达： The receptors of a translation should comprehend the translated text to such an extent that they can understand how the original receptor must have understood the original text. —— Eugene A. Nida Eugene A. Nida (November 11, 1914 – August 25, 2011) was the developer of the dynamic-equivalence Bible-translation theory. 四、翻译的方法 1 . 直译（ Literal translation ） 例子： C.O.D. (cash on delivery) 货到付现 blue chip 蓝筹股 。 1欢迎下载 精品文档 一箭双雕 hit two hawks with one arrow 意译（ Free translation ） 例子： WPA 水渍 blue chip 绩优股 一箭双雕 kill two birds with one stone 一 、 广 告 的 定 义 Advertising is the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media. —— American Marketing Association 二、广告的分类 1. 理性广告（ Rational ads ）情感广告（ Emotional ads ） 三、广告的组成部分 1. Headline Subhead Text (body) Logo slogan I ’m lovin ’ it! （麦当劳） 我就喜欢！ Good to the last drop. （Maxwell coffee ） 滴滴香浓， 意犹未尽。 Just do it. （耐克运动鞋）只管去做。 We lead, others copy. （Ricoh 复印机）我们领先，别人 模仿。 Minolta, finest to put you finest. （美能达相机） 第一流的美能达， 第一流的你。