《市场营销》学习自测题.docVIP

《市场营销（MBＡ全景教程之八)》学习自测 企业开展市场调研的主要原因是什么? ___＿_____________＿_＿_______＿＿_＿_______＿_＿＿＿_____＿＿＿______＿___＿______ 请回答下列问题： (1）一家企业希望了解未来５年工薪阶层的购买倾向。请你为该问题设计一个问卷。问卷中应包括如下一些问题: ①你目前从事什么行业? _____＿__＿_＿___＿_＿＿_＿＿__＿__＿______＿________＿___＿＿_＿_＿＿____＿_________＿ __＿＿_______＿＿____＿＿＿_＿__＿__________＿__＿_____＿_＿_________＿＿＿_＿___＿_＿＿ 怎样才能赢得客户的满意? _______＿______＿_＿_＿_＿____＿＿____＿___＿＿_________＿＿_＿_＿______＿_＿_＿＿_＿__ _＿_＿_＿_______＿__________＿_＿__＿＿__＿____＿＿______＿____＿＿_____＿＿_＿_＿＿___＿＿____＿___＿__＿____＿＿_＿_____＿________＿________＿＿_____＿＿＿＿＿_＿_＿＿___＿__ 从2０世纪2０年代到现在,营销在企业经营过程中的地位发生哪些变化,这些变化说明了什么? __＿_＿＿___＿＿_____＿＿__＿＿___＿__＿＿___＿＿__＿_______＿_______＿＿_________ ＿_＿＿__＿___＿_________＿_＿＿＿__＿______＿___＿＿＿___＿__________＿____＿__＿ ______＿__＿＿_____＿＿_________＿__＿__＿_＿＿_______＿______＿＿_＿__＿_＿＿＿＿＿ 一家咨询公司对人们的生活方式进行了调查,发现目前在城市，特别是大中城市有一个现象,即越来越多的人认为“做饭的时间应该越少越好”,试分析这种观念的变化会对哪些行业产生影响? _＿___＿___＿___＿＿_＿___________＿___＿____＿＿____＿_______＿___＿__＿＿__＿_＿___ ___＿______＿＿__________________________＿_____＿_＿_＿＿_____________＿____ _______＿____＿＿______＿_____＿________＿_＿_____＿_＿___＿_＿＿____＿_＿_____＿__ 企业为什么要密切注意市场人口环境方面的变化?目前主要有哪些人口动向?它们对企业的市场营销有何影响？ ＿______＿_＿_____＿＿_______＿_____________＿＿_＿____＿＿___＿_______＿___＿_＿__ _＿_______＿__＿_____＿_____＿____________＿_____＿＿＿_________＿_＿_＿______＿_ 请试着分析一下,利率下调对市场需求会带来什么影响？ __＿_________＿＿__＿_＿__＿_______＿_＿＿____＿____＿＿_＿__＿_＿__＿___＿___＿__＿___ __＿___＿_＿_________＿＿_＿_________＿_____＿_＿＿_________＿__＿___________＿＿＿ _____＿_＿____＿__＿___＿__＿__＿_＿＿_______________＿＿_____＿_＿___＿＿＿_＿__＿__＿ 企业应如何挖掘顾客的潜在需求? _＿__＿___＿_＿__＿_＿_＿__＿_＿______＿＿＿_____＿________＿_＿_______＿＿_____＿___＿ ＿＿_____＿__＿＿＿＿__________＿__＿__＿________＿_＿＿__________＿___________＿__ ＿＿_＿____＿______＿_＿____＿___＿____＿_＿____＿__＿____________＿＿______＿_＿___ ? 以家用电脑为例,请分析消费者在购买家用电脑时的可能动机有哪些? __＿____＿___＿_＿____＿_＿＿___＿_＿_＿＿__＿___＿＿____＿_____＿_＿＿＿_________＿__＿_ ____________＿＿__＿_____________＿_＿_＿＿___＿_＿___＿____＿___＿_＿_＿_＿_＿___＿_ __＿__＿_______＿___________＿___＿___＿_________＿_＿＿_______＿＿＿_______＿___ 试分析某公司推出以“减肥新概念,丽人轻身宝”为主题的广告时，应考虑消费者购买行为中的哪