跨文化交际案例集体主文化与个人主义文化.pptVIP

Cross-cultural Communication 主讲:Dani case(案例)1 ∠case1 Ma dan(马丹) and michael are classmates in the states. It is only one week before the submission date for a term paper for their class Unfortunately, Mas computer broke down at this critical time. In order to hand in the paper on time ma dan decided to borrow michael s computer for only one day to finish her typing. In Case 1 order to get an easy yesfrom him, Ma dan treated michael to a pizza lunch at Pizza hut, an expensive eating place for students like them. At the end of the lunch, ma dan asked michael for a favor: Michael my computer broke down recently Case 1 But you know we have to hand in our term paper on time. I wonder if I could borrow your computer this weekend We are friends. arent we? To her astonishment, Michael replied, Yes, we are friends, Dan. But Im afraid Ive got a lot of things I need to type up Case 1 every day during these days. I cannot afford to let it go even for a day. I hope could help you in other ways Ma dan was puzzled and thought: are we really friends? Case Analysis (案例分析) Key Words Study collectivistic culture independence 集体主义文化 独立 individualistic culture equalit 个人主义文化 平等 relation personal interest 关系 个人利益 Case Analysis Ma Dan comes from a collectivist hierarchical culture which emphasizes relations with in-group members. Michael comes from an individualistic culture which values independence and equality Ma dan comes from a country where people form into different relations and the axioms ofThe reward for a good deed is Case Analysis another good deed and a friend in need is a friend indeed (this is also a valued belief in the West! ) are highly cherished In Ma Dans view, she was desperate for a computer and Michael should offer her a hand in lending her the computer since they are good friends. In order to better secure this borrowing, she offered to give michael a treat, which better positioned her to open