宝洁公司内部环境分析1英文版.ppt

Cleaning internal environmental analysis Your company slogan P & G's strategic framework P & G has a clear global strategy, with clear strategic framework and support system, and determine the different key stages to achieve its global strategy. P & G will be summarized in eight of its strategic framework, from the aims and values, goals and objectives, starting with CEO-led strategy to establish superiority, organizational structure and systems, innovation, leadership, culture as a strategic security system support. 1, is the fundamental purpose and values Purpose is to provide high-quality premium brand products and services; values ??of integrity, trust, leadership, ownership, use of services and win customers. 2, the growth targets set correctly, can achieve the competitive position but also to ensure that: Optimistic targets set within the company, but investors and shareholders are committed to achieve its objectives. External goal is to maintain the turnover of 4% -6% growth in earnings per share double-digit growth. 3, CEO-led strategy development, and create a loyal consumer-driven business model: P & G's focus on four core business growth and brand; high growth, high margin, high return strategy; low-income populations in emerging markets and strategy. 4, the balance of their core strengths, focusing on the advantages of business: P & G's core strengths is the brand, innovation and close partnership with retailers; capital-intensive, began commercialization, globalization and localization is more important than the area is vulnerable. 5, "starting from the internal market" culture tailored organizational structure: Profit center for global business, global market development organizations and the global shared services; matrix structure between the independent and dependent, independent and joint balance. 6 Innovation is the lifeblood of the business model of the heart: need for continuous innovation and leadership ability and investment. Broadly defi