他观与自观——“小镇青年”从观影行为到短视频创作的民族志研究.pdf

他观与自观—— “小镇青年”从观影行为 到短视频创作的民族志研究 中文摘要 当2014 年“小镇青年”这个词被提出来后，学界和业界都对这个群体进行 了调查和研究，尤其是影视业对这一群体的评价有褒有贬，褒的是他们巨大的消 费潜力，贬的是他们拉低了影片的质量。我和我身边的小伙伴正是属于这一群体， 我们的观影行为确实符合大数据的调查结果，但是在这数据之外，我身边的小镇 青年伙伴们又有着丰富而多彩的观影生活，我看到了他们对电影态度的变化，也 看到了他们如何沉浸在手机的小屏幕里，也看到了他们如今更钟爱短视频，这些 变化的背后推动力是什么呢，这些变化给他们带来着什么样的影响和生活体验呢？ 带着这些问题，我回到了我青梅竹马或同窗过的小伙伴身边，用民族志的研究方 法，在与他们的朝夕相处和欢快的采访或聊天中，我看到了问题的答案。他们在 漂泊和归乡之间挣扎，他们对生活充满困惑和无奈，在生活中去影院观影的消费 核心从来都不在影片本身，而手机那一方小小的天地中更能找到共鸣和被陪伴的 感觉，他们的话语权又能在短视频中得以实现，他们的社交、情绪宣泄、创作才 华以及情感的流露都转移到了线上空间。线下的现实生活和线上的理想空间的结 合和转换让他们的生活更加的丰富和温和，也让他们的文化生活更加充满乐趣。 关键词：小镇青年，影视文化，短视频，民族志 I HIS VIEW AND SELF-VIEW – AN ETHNOGRAPHIC STUDY OF "SMALL-TOWN YOUTH" FROM MOVIE-WATCHING BEHAVIOR TO SHORT VIDEO CREATION Abstract When the term "small-town youth" was put forward in 2014, the academic circle and the industry conducted investigation and research on this group. Especially, the film and television industry gave both praise and criticism to this group, praising their huge consumption potential and criticizing them for lowering the quality of films. Around me and my friend is belong to this group, our viewing behavior do conform to the big data of the survey results, but in this data, the town youth friends around me have a rich and colorful life, screenings change attitudes about the movie I saw them, and see how they are immersed in the small screen on the phone, also saw their preferred short video now, so what is the driving force behind these changes, these changes bring them what kind of impact and life experience? With these questions in mind, I returned to my childhood friends or former classmates and, using ethnography, found the answers to the questions in my daily life with them and in cheerful interviews