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备战2021高考英语原汁原味外刊热点话题阅读特辑
day11: TikTok交易对字节跳动来说为何至关重要?
课前导读:
近期,被卷入中美地缘政治博弈的字节跳动与其海外版抖音“TikTok”的命运备受关注。由于特朗普政府的封杀令,TikTok必须由美国公司收购后方能在美国开展运营。目前根据华尔街日版和路透社的消息,甲骨文公司将会使那个“接盘侠”。文章深入分析了Tiktok为何必须在美国运营,扩张海外的原因所在。
TikTok’s Chinese owner has fought tooth and nail to keep control over its wildly popular platform for dancing teens and young Los Angeles influencers. One big reason: The days of fast internet fortunes and meteoric digital growth in its home market may be coming to an end.
With Microsoft dropping out of the race to take over TikTok in the United States, Oracle has emerged as the leading contender to save the video app from impending restrictions from the Trump administration. TikTok’s parent company, ByteDance, has chosen the software giant to be its U.S. technology partner, an arrangement that would most likely give Oracle oversight over data on American users.
For ByteDance’s founder, Zhang Yiming, the deal could determine whether his eight-year-old company becomes a globe-straddling digital colossus or is reduced to a mere power player in China, where the internet market is maturing and competition is becoming more intense.
Over the past decade, the confluence of engineering talent and commercial opportunity in China minted fortunes that only Silicon Valley’s matched. The country is still a huge market with plenty of spending power, but its economic growth has slowed. Its population of internet users, at 900 million in a country of 1.4 billion, is reaching natural limits. Ninety-nine percent of those people have smartphones on which they already spend pretty much their entire waking lives.
“For the entire Chinese internet market, there is much less room than there used to be to increase the amount of time spent by users,” said Zhang Xueru, an analyst in Shanghai with 86Research. “Growth in the digital ad market is much slower than before.”
Mr. Zhang of ByteDance believed early on that only by having an international presence could his company compete on the
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