商务文化与策略hnd.pdfVIP

1.0 Section 1 1.1 PESTL Political: There was increasing public and government concern about binge drinkin g and the consequent antisocial behaviour, particularly in city centres. So that the Ma rtin is a noted euro-sceptic and in 2002 printed 500,000 beer mats and put up 10,000 t o save the pound. Economic: The supermarket began selling drinks. This result in people drinking at home and this company lose its competitive prices.So J D saved the pound. Social: J D Wetherspoon does not serve complimentary crisps with baguettes. Custom ers thought that the fried food is not healthy.Also, they began to reduce the wine drink ing. Then J D Wetherspon plc develops a kind of low ethanol wine. Technological: J D have plasma screens and can show TV programmers.There is a ventilation system (costing more than 100,000) which aims to ensure that￡ customers do not leave smelling of smoke. Legal: The ‘tiedhouse system had been broken by a ruling from the Monopolies cou’ ld operate. The government concern about binge drinking, so the pub need esta blish a range of rules. There was a law severely limited the number of pubs, so J D as a retailer stepped into market had gotten many advantages. 1.2 SWOT Strength: The kids can eat in the bar parents. In addition, they lower the price of bee r sold to a wide range of real beer.Moreover, J D places great importance on listenin g to and acting on, it has two-way communication from members of staff on all aspect s of the business about the feedback. Weakness: J D cannot meet the social-culture even it did have TV screens and its peaceful motto is also no longer fitted. So that the pubs cannot solicit tho se customer like music or TV lover. In 2001, J D had long been a stock market fa vourite but the share price also fell.