文秘英语 营销协助 Strategic Marketing Plan.ppt

潍坊职业学院文秘英语精品课程 文秘英语 潍坊职业学院文秘英语精品课程 Strategic Marketing Plan 潍坊职业学院文秘英语精品课程 Strategic Marketing Plan Warming- up 1 Introduction of the topic 2 Knowledge - absorbing 3 Practice 4 Summary 5 潍坊职业学院文秘英语精品课程 Warming-up  Warm-up activity: With the improvements we’ve just made, our new sports car will make a smooth passage into the market Our mini-type washer is gaining a lot of high presage in the home market More and more families are buying our laptops because of the low price we offer Task 1: Picture recognition Introducing the functions and potentials of a new product is very important in promoting its sale. Here are some typical remarks for introducing a product. Now let’s read them carefully and then try to make dialogues with the information given. 潍坊职业学院文秘英语精品课程 Warming-up Task 2: Matching Are you really preparing for the hunting? What kind of preparation should you do before you start your job interview? Listed below are some things you need to get ready or familiar before developing a strategic marketing plan. Try to match 1. ad campaign a. 库存 2.budget b. 部分，分段，分节 3. commodity market c. 化妆品市场 4.SWOT d. 预算 5. Marketing Mix e. 广告活动 6.Segmentation f. 优势，劣势 7. inventory g. 营销组合 8. Portfolio of products h. 标志 9. logo i. 产品组合 10. hybrid j. 混合 Warm-up activity: 潍坊职业学院文秘英语精品课程 Introduction to the topic 1. What are the types of marketing planning? 2. How to build a strategic marketing plan? 3.How to build a product pricing plan in a commodity market? Questions for students to discuss ： 潍坊职业学院文秘英语精品课程 Knowledge-absorbing Task 1: Build