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Analysis: Brand Enterprise Digital Marketing
Strategy blind
Research papers Download News: And a recent
seminar, a brand enterprise market executives to discuss
with me, “socializing digital marketing strategy ”, asked
this question: “I know that micro-channel useful, but we
have Using micro-Bo, but also separate the energy in the
micro-letter gather a lot of people to enhance our brand
communication do? “
Internet, a lot of people inside the circle, if you hear the
executives of the problems that may result in shock chin
fall to the ground, half from ear to ear, but this is the real
problem facing brands when socializing has become a
marketing department had to consider the input direction,
the more social-oriented platform appeared, hit a wave of
big data, while the “traditional ” online media - portal
and forum site seems to value still exists, and “more
traditional “means of communication - such as television,
radio, media, print media and tour, is faced with the
so-called ” O2O “pressure to innovate if you ’re just a
typical internet person, you may not need to consider how
1
to form a unified strategy for all of these problems,
Because the Internet is used to deal with the problem of
people from a break point, and then eaten by a market.
However, the brand corporate marketing departments are
not so lucky, for them, the integration of digital marketing
is a “forced ” to consider the proposition - especially
when business owners that means some kind of digital
marketing has become a trend, a marketing department in
the state to follow the more urgent to find a solution to
this proposition - even with some of the con
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