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Section III
Hofstede’s Cultural Dimensions
Masculinity vs. Femininity
Learning Objectives:
1. Grasp the characteristics of masculinity
and femininity cultures
2. Apply the relevant theories to analyze
social phenomenon
Lead-in
Do you know something about the
traditional gender roles in Japanese society?
Male roles in Japanese society
a. work outside the home
b. long commute
c. rarely see their children
d. ideal workers
e. devotion to companies
Female gender roles in Japanese society
a. household work
b. child rearing
c. careful budget
d. classes taking
Ranking of Masculinity / Femininity
Country or Region Ranking Country or Region Ranking
Japan 1 Yugoslavia 36
Austria 2 Denmark 37
Venezuela 3 Netherlands 38
Italy 4 Norway 39
Switzerland 5 Sweden 40
Cultural traits of Masculinity / Femininity
High Masculinity High Femininity
relatively tough overlapping
a. Social
gender roles assertive, tough Both are more modest,
vs.
tender.
more modest, tender
Cultural traits of Masculinity / Femininity
High Masculinity High Femininity
achievement, success affection, compassion
quality of life and
wealth and material
b. Social values interpersonal
things
relationship
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